Automotive Internet Marketing

If you are in a competitive industry, like the automotive industry, then you should consider investing in automotive internet marketing. Whether you are a mechanic or car salesman internet marketing can give you an edge in a competitive market.

The first step to get on board with internet marketing is to have a great website. You should go to a qualified website designer who can ensure your website is functional, informative, aesthetically pleasing, easy to read and easy to navigate.

Once you have a website in place with functional and informative landing pages then you will want to design a pay per click (PPC) campaign. Pay per click ads appear on the left side of Google, and are how internet browsers like Google make profit. The price of these ads vary depending on the popularity and competitiveness of the keyword you are paying to target, so you need to do some effective and thoughtful keyword research before you set up your PPC campaign. The nice thing about PPC is that you only pay when someone responds to the ad. Also, you control the budget – so if you only want to pay for 20 clicks a day then the ad will disappear once you’ve reached your quota and then will reappear the next day until your maximum daily budget has been used. With PPC you can also target certain users in specific geographical locations. So if you want to advertise to people who work from 9-5 in Toronto, then you can set your ads to display to users in the Toronto area from 6 – 10 pm in the evening.

An excellent advantage to PPC is that you will get detailed analytics about how your ad campaign is doing. This will allow you to make changes to how you are targeting certain markets and the keywords that you are using in order to maximize the effectiveness of your campaign.

After you have your PPC campaign in place you should consider adding search engine optimization (SEO) to your marketing plan. Search engine optimization is a way to ensure that your website has a good ranking on Google and will appear at the top of search engine results. There are a number of ways to conduct SEO and it usually takes a lot of expertise as well as time and dedication to notice an impact. However, once you have SEO in place and working effectively then you will notice a difference in the number of website visitors.

Once your SEO is in place you should also consider adding a social media strategy to your internet marketing plan. A social media strategy will target social networking sites like Facebook, LinkedIn and Twitter. Because there are so many users on these sites daily it is a great way to find and interact with potential and current clients. Also, blogging is another great way to improve your social media strategy. Blogging daily will help drive new traffic to your site and improve your website’s ranking.

Automotive internet marketing will help you to gain an edge in a competitive industry. By getting on board with an effective internet marketing strategy you can generate new leads and business.

Essential Internet Marketing Tools for Automotive Businesses

Marketing goods and services on Internet can be one of the cheapest and efficient ways to promote businesses. Hence, it can be the best medium for local businesses such as auto dealerships to market their business. Traditional marketing methods (like TV’s, Radio’s and papers), make it difficult for automotive dealers to tell each and every individual about their existence, and then educate them about the various models, designs, brands and services they offer. Internet on the other hand helps auto dealers to share information about their products and services.

Essential Internet marketing services
Knowing that Internet is one of the popular marketing tools available for auto dealers, many of them think that visitors or potential consumers will simply come once they put up a website. But the truth is that you need to use proper marketing services to make your website effective to bring in quality leads which eventually turn into sales.

Let us know in detail about the various Internet marketing methods, which are found to be beneficial for automotive dealers.

Interactive web design: One of the important things you need to have as part of successful Internet marketing strategy is an interactive website. It means that your website should be appealing, eye-catching, fast loading and user-friendly, which makes it easy for the customer to navigate through your website. An automotive business website should specifically concentrate on providing interesting product catalog features with required amount of graphics to highlight the various unique features of different models of automobiles. Besides this, make sure that your website also offers easy to use e-commerce tools such as shopping carts, which enables customers to pay for products and services easily.

Site submission: After your website is fully loaded with all the required promotional features, you need to submit your website to the major search engines. Site submission helps your website to come up whenever a potential customer searches for the products or services you offer. Right submission tools will enable your website appear in the search engines, Internet directories etc.

SEO: It is not enough to have an online presence; the target customers should feel your online presence. You need to optimize your website in such a way that it gets listed in the first few results whenever the customer is looking for particular model, brand or unique feature that you offer. Search Engine Optimization (SEO) is a vital tool that makes it possible. When your website comes first in the results page, it will influence the customer look in to your website for the product he wants.

Local Search Submissions (LSS) are very helpful for local auto business as they precisely target the local and search terms. Major search engines like Google, Yahoo, and Bing are displaying them as part of their organic search results. In recent times, Google especially is giving more preference to local listings. The conversion rate using this tool is often higher than others as the potential customer will be more interested in the auto dealer in his area.

PPC: Pay per click feature is very useful in increasing the traffic for your website. This method enables you to place your website in the ‘sponsored listings’ of search results on Internet. If any of the reader watches your ad, finds it interesting and clicks on it, then he/she will be diverted to your website. For this, you need to pay some amount for every click.

Display advertising: Display advertising is a major tool which helps in increasing the visibility of your dealership online. This method, your ads appear on various web pages and browsers to reach the relevant audience. Your ads may be in the form of web banners and posters which may contain static or animated images of vehicles, along with audio or visual elements. This is an attractive and efficient way of catching the attention of customers.

Unlike traditional media, Internet marketing is always on. Shoppers can visit your website anytime and from anywhere to check what you have to offer. It’s like 24 hours-a-day and 7 days-a-week marketing.

Cost effective: Huge amount of information about all the varieties of automobiles and their particular features, along with the services you provide to the customers can be made available on the Internet using above tools at a very cheaper price.

Better ROI: Probably, this is the only marketing strategy which makes use of limited investment, but offers quick and better return on investment. It is also a best strategy which is highly predictable, which enables you to assess the success of your strategy in the initial stages only and then modify it accordingly to avoid losses.

As the Internet user population is growing day by day, it is very wise for automobile business owners to opt for Internet marketing strategies. These are cost effective and they also minimize the effort and time required to generate sales.